Sammy Andrews
Founder & CEO
Deviate Digital
Sammy Andrews is an award-winning and recognised leader in the music industry, known for her expertise as a digital advisor, marketer, and futurologist.
Sammy Andrews
Founder & CEO
Deviate Digital
Sammy Andrews is an award-winning and recognised leader in the music industry, known for her expertise as a digital advisor, marketer, and futurologist.
FFWD founder Chris Carey takes us through key music stats, the problems of perfect pricing, and why goodwill is key to a sustainable music industry.
Innovating and breaking stereotypes. Making music acccessible again. Pol shares their perspective on the audience Before Midnight draws in, and what keeps them coming back!
Going viral is not what it used to be. In fact, marketing isn't working like it used to - or is it?! Many of the old rules still apply, and going back to basics might be the next chapter. Our panel explore how can artists stand out, maintain and grow supportive fanbases.
When the internet took off, Chris Anderson’s Long Tail theory suggested the future would be about selling less of more. Fast-forward to today, and live music appears to be moving in the opposite direction — fewer events, higher prices, and an ever-tightening focus on superstar shows. Is this simply the natural evolution of the superstar economy? Or is there a more sustainable model that grows audiences, careers and value across the entire live music ecosystem?
We talk often about the pressure songwriters income in under. How are managers navigating the streaming landscape? And what is the key to making a sustainable living as a writer, and as a manager of writers?
Key Production Founder & CEO Karen Emanuel OBE dives into her wide-ranging career with Sony Music's Julie Weir. The no-holds-barred conversation between two longstanding friends will explore entrepreneurship, the fall and rise of vinyl, smashing glass ceilings, the time Karen bought an island, and the future of the music industry.
Economists are known for hedging their bets. but not today. Former Spotify Chief Economist Will Page and his first music economics hire Chris Carey react to the most challenging trends in music right now.
Managers are the new one stop shop. Lables are waiting longer to sign. The live music industry takes financial risks but should it - and the rest of the industry - be doing more to develop and nurture talent, or is taking the financial risks enough?
Writers are so often behind the scenes, but their contributions are invaluable. Lara Baker takes us through how Spotify is amplifying and celebrating songwriters globally.
Music Glue worked with Metallica on their most recent fan strategy. Co-founder Joe shares the experience and lessons everyone can benefit from.
The abundance of music available is nothing new, but activating fans to deepen relationships and engage for the long term seems harder than ever. Perfect fit content is displacing fandom. Can we save music discovery?
Final panel blurb: In a break from FFWD tradition, this will be a whole room panel in a Parliamentary style. Chris hosts an extended, no holds barred panel with artists and industry. There is a lot of wisdom in the room, so how do we build the future we would like to see? Chris will do his best to moderate and get everyone involved.