It was 2010, I was on a flight back from Hamburg where I had been working for Cannes Lions.

Inspired by what I had seen, with my head in the clouds (literally!) I sketched out an idea on a pad of paper and Secret Sessions was born - a global music brand that would feature 100s of artists from Bastille, to Kacey Musgraves, Arlo Parks, Mahalia and Passenger.

I grew a YouTube Channel to 10m views, launches a Top 3 Podcast and drove over 100M views for my clients.

But here's the kicker - it was none of this that drove actual real revenue.

If your marketing only chases “likes” and vanity metrics, you’re leaving real revenue on the table. Because let’s face it, “going viral” doesn’t pay the bills.

My approach is no fluff, no hype, just proven systems for artists, brands and community builders that turn genuine audience engagement into actual sales. If you’re ready to build a music brand that converts, let’s talk.

Let’s see how I can help you drive real growth,not just empty numbers.