I’m a Festival Director, mum of three, and income generation consultant helping festivals and creative organisations unlock new revenue, reduce financial uncertainty, and build sustainability.

As MD of Sound City - the UK’s lead Keychange festival - I’ve raised millions in sponsorship and funding, built global partnerships, and supported thousands of artists and emerging industry professionals.

I now help festivals secure £20k+ in new income, optimise commercial deals, and create long-term strategies for growth.