Julie has been in the music industry for over 25 years from humble beginnings in a record store in Leeds in 1992, through to running club nights in the city. After moving to London to do an MA, she began to work in the industry as a merchandising manager for independent label Cacophonous, moving up to label manager. She set up Visible Noise (an independent rock label designed to support and nurture young UK guitar bands) in 1998 and signed acts such as Bullet for my Valentine and Bring me the Horizon. Alongside Visible Noise, she ran Wiseblood Management, worked across sync, publishing and branding, and set up Subverse (the UK’s first truly all ages rock and metal club with live bands…) under her own companies.

In April 2016, after many years of consulting for them, she moved to Sony Music to be the Label Head and resurrect the legendary Music For Nations, where she is currently Label Director, working with Artists such as Maruja, Bury Tomorrow, Hanabie, Vlure, Three Days Grace, Tool, Wardruna,, Porcupine Tree, Witch Fever, and Hot Milk amongst others.

Julie also works mentoring developing artists and people wanting to break into the business side - and performance - of music and is a massive Magic (performance and history) nerd!